Floral Design - Floriculture and Horticulture,Floral Accessories,Artificial Flowers

A lovely bride will look totally incomplete without a beautiful wedding bouquet. A romantic proposal will be imperfect without a beautiful red rose. Flowers carry the lovely emotions of a Valentine’s Day and on the other hand they can convey the sympathy for the departed of loved one. Flowers are so close to human heart and feelings. According to recent study conducted on behavioral research by the Strathclyde University in Scotland, it was proved that flowers are a natural and healthy moderator of human moods. They can bring out the positive emotional feelings of human mind even in the highly depressed situations.

Floral Design

Nature is the most beautiful artwork in the earth with its highly aesthetic appeal and elegance added by the colorful flowers. If you have a great passion for flowers, then floral designing may be a right career option for you. Academic curriculum of floral design mainly focuses on the diverse aspects of floriculture and horticulture. Live, dried and artificial flowers are used for creating the floral accessories such as bouquet, vase, corsage, wreath etc. Most of the floral designers work with the event planners of wedding, parties etc. and also with the interior designers. Since each occasion need different floral arrangement, floral designers have to come up with new ideas that grab the hearts of people.

Color combinations used in the floral designs always hold great importance because human beings respond to color in different ways. So selection of the right flower is an important matter to consider. Even the colors of flowers represent several feelings just like the way a red rose stands for love and romance. Always remember that, flowers itself are the most beautiful things in the nature that can bring joy in heart. So as a florist, your duty should be adding more artistic flair to those beautiful creations. The basic elements of a floral design are line, form, texture and color. Arrangements for all the occasions are designed according to these fundamental things. It is a world of color and harmony where designed floral decorations can touch the people’s lives. Giving flowers are always a mean to show your care and attention towards the loved ones. So be the part of an exciting career and fill your life with sweet fragrance of flowers.

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Importance of branding in fashion marketing - world of film industry,‘Missoni’ is characterized by its color, ‘lacoste’ for its shape, ‘G-star’ for its material and ‘burberry’ for its pattern

Those times are gone when fashion industry was associated with the glamorous world of film industry. Definitions of fashion are fast changing.  In these days fashion is considered as something that expresses the personality of an individual. World of fashion and glamour is developing tremendously with the entry of new luxury brands. Modern societies have become beauty conscious and every one demands changes in the fashion accessories. Be it a trendy or casual dress; it would reflect the lifestyle, status and attitude of a person. 

Importance of branding in fashion marketing

Creative ideas combined with excellence bring out new changes in the arena of fashion. Fashion brands focus on the changing social trends and consumer psychology. So if you have an artistic bend of fashion and are interested to know about the practical aspects of business, then fashion marketing will be a right career option for you.

Have you ever thought why branding holds much importance in the field of marketing? Highest expenses are made in the advertising and branding process of a product.  It is only because the increased trust of customers in the brand products because ‘quality’ is often associated with the branded items. There are several factors related with the branding of a product which includes brand attributes, brand benefits, brand values and brand personality. Several features will be associated with the items that make it unique from its competitor products. Those features are termed as brand attributes. Customers always select the cloth or its accessories in accordance with some brand benefits such as quality, cost etc. Brand values and personality are often related with its significant special features. If the commodities gained an entry in the high brand quality section, then it will gain great customer loyalty and an edge over the competitors.

Each brand will have its own signature pattern that differentiates it form others and make it a favorite choice among public. Just like some of the high quality brands ‘Missoni’ is characterized by its color, ‘lacoste’   for its shape, ‘G-star’ for its material and ‘burberry’ for its pattern. Marketing strategies implemented in fashion industry should be as dynamic as the changing consumer perceptions. Each person will have different taste of choice and views of selection. For example, the garment selection of a teenager and that of an elder woman will be entirely different. Trends must be established in such a way that it satisfies the requirements of all targeted customers. Promoting the accessories will build publicity in the society. Once the product is publicized, then it is the time to retain the potential customers.

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